Launched last week is a clothing collaboration with Average Cat, a local Adelaide streetwear / lifestyle brand which specialises in cut and sew crafted product. With a concept shop in Regent Arcade in Adelaide and a sweet online store they have been making a name for themselves with their excellent attention to detail and focus on great quality products since 2012.
So a while back when their creative head Van approached us asking if we would like to collaborate with them it was an easy choice to make. They were keen to work with an Adelaide company with the same creative drive and the similarity of their bold designs to the big, hoppy beers that we brew are obvious. With that in mind Jack and Van set about coming up with a line of clothing that combined the aesthetics of both our companies.
A few weeks ago the finished product made its way to the brewery with Van, a camera crew and a model for a photo shoot and a few tins. The result is awesome with a line consisting of an easy wearing t-shirt, sweatshirt and a luxury wool 5 panel hat all featuring a combined Pirate Life x Average Cat logo as well as the iconic brewing process graphics we use on the top of every can of Pirate Life beer.
You can pick up the gear at our craft beer showroom, the Average Cat concept store in Adelaide city and online at Pirate Life or Average Cat. But hurry because these are available for limited time only.
Enjoy the weekend.
Cheers, PLB Crew