First Beer, Then Tattoos...

Ordinarily when beer and tattoos mix it's on a messy Bali holiday after a few too many Bintang's. You and your mates decide to get matching tattoos on the top of your feet to make sure that you always remember that time that you spewed on someone’s back while riding on a moped through Kuta.

Here at Pirate Life we want to give you the chance to think it through a little more, to make an educated decision about which beer brand you commit to your skin. So here’s the deal: During next weekend’s Adelaide Beer and BBQ Festival our friends at Black Diamond Tattoo are setting up a stall and doing a bit of live tattooing. We figured the opportunity was too good to miss.

We have put together a bunch of Pirate Life themed flash tattoos. If you're happy to commit to one or more of the designs shown up top you will be rewarded in beer...

Anyone who gets a Pirate Life tattoo, live, during the festival will receive a beer and merchandise pack from Pirate Life as well as a free case of any new release packaged beer in the next 12 months.

If you are interested in this offer you will need to book a session ahead of time through Black Diamond Tattoo. Tickets for next weekends Adelaide Beer and BBQ Festival are available online here.

Cheers,

PLB Crew

Ballast Point x Pirate Life

The roots of Pirate Life’s brewing style can be traced back to the US. West Coast Pale Ales are the foundation that the craft beer revolution was built on. The new hop cultivars that sprung up in the pacific Northwest during the 80s and 90s gave brewers the chance to fully realise the incredible array of flavours that hops could deliver.

The craft beer industry evolved slowly but began to snowball as more and more people discovered these new hop forward beers. What were once small brew pubs expanded into fully fledged production facilities, craft beer was no longer a hobby, it became a billion-dollar industry. Among these trail blazing breweries was Ballast Point. Once a small brewery at the back of a home brew store in San Diego it now consists of several sites, including a huge 100 thousand square foot brewery and their amazing hopped up beers are available the world over.

Last year at the Beertopia Beer Festival in Hong Kong we ran into Chris Roberts who handles Ballast Points worldwide sales. He liked our IIPA so much he stuck around drinking it all afternoon. An idea was tossed around, Pirate Life and Ballast Point should brew a beer together...

So earlier this year when we were in the USA for the 2017 Craft Beer Conference we hitched a plane to the West Coast and caught up with Ballast Points Speciality Brewer, Colby Chandler. A day of touring Ballast Points massive brewery and drinking a bunch of epic beers at their Little Italy taproom and the deal was done. The Trans Pacific Partnership was born.

So it is with great pride that we introduce our first transcontinental collaboration. The Pirate Life x Ballast Point Trans Pacific Partnership. A 6.0% American Strong Pale Ale liberally hopped with US, NZ and Australian hops and finished with Finger Limes and Coriander in the Whirlpool. To ensure that the tap decal stood out among our range we enlisted the help of our mate Steen Jones who came through with the goods: An epic scene of a tall ship sailing across the Pacific. We believe the beer, the artwork and the story behind it all reflect the unique style of Pirate Life and Ballast Point while celebrating the collaborative nature that helped the craft beer industry grow to become what it is today...

The TPP will be pouring nationally this weekend.

Cheers,

PLB Crew

💃

Pirate Life is Hiring! Junior Designer - Hindmarsh

Love design? Love beer?

We are looking for an organised, adaptable junior graphic designer with a passion for the craft beer industry and ability to think on their feet.

Pirate Life is looking for a organised, multitasking junior designer with a can-do attitude. We need a design gun who is excited to get involved in the beer industry and can help us keep our brand consistent as we continue to build on the huge growth of the last three years.

Working out of our Hindmarsh office in Adelaide three days a week, you’ll be assisting the Pirate Life Crew and a senior designer with an ongoing list of design tasks. The role will also require liaising with external stakeholders, sponsors, printers and venues as well as setting up press-ready artwork. Solid communication skills are a must.

We hope to find a designer who can work to a tight brief and specifications but is also capable of independent, creative input. Pirate Life is an ever-evolving brand, and we want to work with someone who is willing to take some risks, have some fun and help keep the brand ahead of the game.

Initially the position will be under supervision of the Senior Designer (based in Melbourne) and Head of Marketing (based in Adelaide). However, this role has the capacity to expand for the right candidate.

Essential skills:

  • Proficient in Adobe Illustrator, InDesign, and Photoshop
  • Excellent typography skills – packaging experience a plus
  • Comfortable working with Google Drive and Google Docs
  • Ability to follow directions as well as exercise initiative
  • Ability to manage multiple deadlines and projects
  • Understanding of design for web

Desirable, but non-essential skills:

  • Understanding and enthusiasm for craft beer industry
  • Knowledge in After-effects and Premier
  • Illustration and animation skills

Applications require a:

  1. Cover letter
  2. Resume
  3. Portfolio of design work (5MB or under) / link to website

Please forward application to piratelifedesigngun@gmail.com using “Design Position - Surname ” as the email header.

Pay dependent on level of experience.

Application deadline Tuesday June 27.

💃

Pirate Life Stout

“No animal, according to the rules of animal-etiquette, is ever expected to do anything strenuous, or heroic, or even moderately active during the off-season of winter.”

Kenneth Grahame, The Wind in the Willows

The summer months have moved on and winter is well and truly upon us. When the short, cold and rainy days draw you indoors, you search for something rich and warming to keep your spirits up. Previously there were three options: lighting a fire - which requires what could be described as at least moderate levels of work; cooking a hearty stew - also a fine option, but so very time consuming without adequate planning; and lastly cutting open a horse, nuding up and sleeping inside the hollowed out carcass - ala Leonardo Dicaprio in the Revenant.

Here a Pirate Life we decided that none of the above really tickled the old fancy. The call was made to find something easier, something quicker, something which requires less horse entrails… The answer: Pirate Life Stout.

A smooth 7.2% Stout brewed with Oats, Black and Chocolate malts, EKG, Fuggles and Columbus hops, Pirate Life Stout is perfect for the cooler months. The malts take centre stage with a cacophony of coffee, chocolate and sticky date pudding and a rich creamy mouthfeel thanks to the oats. Columbus smacks the palate with a healthy dose of bitterness while late additions of EKG and Fuggles lend a gentle, earthy spiciness to the beer. The result is a stout that we here at Pirate Life are excited to share with you all.

We hope that this beer finds its way to you sometime this winter, on a cold day when you left for work in the dark and arrived home as the sun was going down. When you need something to wash away the cold. Comfort in a can. Pirate Life Stout. You might end up wishing winter lasted longer...

The new 500 mL Stout cans will be available this week at bottle shops and bars nationwide.

Cheers,

PLB Crew

Pirate Life Mosaic IPA

Some of you may have noticed that Pirate Life has a sneaky habit of releasing new beers in a flurry. It's been a while since the Pirate Life IPA, Hopco NZ Pale and Golden Era Golden Ale hit shelves last year and this week we have two more for you. First cab off the rank: Pirate Life Mosaic IPA…

The genesis of the Mosaic IPA can be traced back to late 2014, before Pirate Life had even brewed its first batch of beer. After a day of jack hammering drains in the warehouse that eventually became our brewery, Red dropped into the Wheatsheaf Hotel for a sneaky pint before heading home. On tap that day was a single hop Mosaic Pale Ale; Chasing Freshies, brewed by Deschutes. The initial recipe for the Pirate Life Pale Ale had us using Cascade and Simcoe in equal parts, but after pondering Chasing Freshies, Red called Jack and told him that we had to sub Simcoe out for her daughter - Mosaic.

The Pirate Life Pale Ale turned out to be a hit with punters, and its trademark tropical punch is all thanks to the Mosaic. Early this year for our second birthday, we decided to brew a homage to the most delicious of hops. The plan was pretty straight forward: use a simple malt bill and let the Mosaic do the talking. The resulting beer is as the name implies; a kaleidoscopic journey through tropical flavours. Somehow, Mosaic finds a way to impart every delicious flavour you ask of hops, all on its own. Backed by a clean, light malt bill it's the beer equivalent of a fruit punch juice box.

Mosaic IPA was an instant hit at the birthday. Once some kegs hit taps around the country, people started demanding that we stick it into cans. We listened. The Pirate Life Mosaic IPA will be hitting shelves of quality liquor stores around Australia this week!

Introducing the Pirate Life Mosaic IPA.

Cheers,

PLB

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