Well, obviously, Pirates are pretty cool. That said, we’re not actual Pirates. We just align with some of their ideals. Do what you want when and wherever you want, drink what you want, or even develop an unhealthy bout of scurvy. Not that we recommend the scurvy. Instead of stealing and pillaging tangible items of value, we take inspiration from interesting brewers and breweries, chefs and restaurants or even scientists and engineers. If there is ever a better way of doing something we want to find out about it, research it and if we find there is a benefit to it we will implement it. Pirates made some pretty dodgy decisions when it came their own health, the health of others (blowing people out of the water was particularly detrimental) and the health of their surroundings. There needs to be balance. We need to make sure that we live well, that we take care of the environment and that we take care of each other. Good beer plays a big part in enriching our lives and that’s something we want to share with anyone’s nose and palate that is willing to tune in.
Adelaide deserves to be famous for more than churches and an iced coffee fetish. Sunshine, great food, better wine and famous festivals; it was the obvious choice for Pirate Life. These days rather than migrating interstate, Adelaide kids are staying put and opening their own out-there bars and restaurants. These are our kind of people. With the Barossa, Adelaide Hills and McLaren Vale just out of town, they know a thing or two about their plonk. The same goes for beer.
Adelaide might have funny tasting water, but that doesn't stop them from making a darn good brew. It's still the home of Coopers, and we're joining an emerging craft beer scene nipping at their heels. (We are bringing fancy water filters of course.) We’re jumping in at a great time. Aftermany years of glory, malls balls has finally lost its spot as the crowning architectural jewel of the city. The new Adelaide Oval is shaking up the CBD with footy and cricket mad hordes. Adelaide’s whole calendar is catching up to the Mad March frenzy. Melburnians and Sydneysiders can make all the snide remarks they like; we don’t mind having Adelaide to ourselves. It’s heaps good.