A month in Pirate Life terms packs a fair bit in. Since the last blog we have made our way through Asia, Australia and Europe for a bunch of events, while our brewery stepped its production capacity up a few notches here at home. Here is a bit of a round-up of what’s been going on and what’s coming up…
A few Sundays ago we held our launch party for the Pirate Life x Ballast Point Strong Pale Ale at Sunny’s Pizza in the heart of Adelaide. Pizza courtesy of Sunnys and beer can chicken cooked by Central Market favourites Comida matched the fresh easy drinking Strong Pale Ale which at 6% caught a few punters off guard on a Sunday afternoon. Its always a pleasure working with epic local business and the crew behind Sunny’s and Comida have never let us down.
We have been busy over in Asia. A bit of a marketing trip found us in Singapore, Hong Kong and Taiwan. Along the way we joined in on a couple of epic tap takeovers, the Hong Kong launch of our Ballast Point Collab, a beer festival and even managed to catch a race day at the Singapore F1. Big thanks to The Mad Tapper, Amber Rebellion, Ballast Point and The Roundhouse for the hospitality – looking forward to seeing you all again soon.
We also managed to make a quick visit to Drinktec over in Munich. Dubbed the 'World's Leading Trade Fair for the Beverage and Liquid Food Industry' it happens once every 4 years in the lead up to Oktoberfest, which kicks off the day after. Anyone who has been a part of Oktoberfest knows that you essentially eat your own weight in pork knuckle and drink about 100 L of beer. Its not a bad way to spend a weekend if you can manage it.
This weekend we have a couple of events organised both here in Adelaide and over in Perth. Tomorrow night the crew at Baby Mammoth are holding a beergustation with four courses matched with our beers. Our new head brewer Tom aka Prez is making the trip over to host a night honouring “Life, liberty and the pursuit of hoppiness”.
Then on Friday we are teaming up with Tim and Kyle of My Kitchen Rule fame for another beergustation at the The Haus in Hahndorf. The night promises to deliver five courses by Tim, Kyle and The Haus Executive Chef - Naman Tyagi, matched with 5 Beers from Pirate Life Brewing. If the menu is anything to go by it should be a cracking night!